Julep 

2025 | digital designer, UX | As beauty

As a Digital Designer at AS Beauty, I had the opportunity to refresh Julep Beauty’s overall branding. As part of this effort, I led the redesign and Julep Brand Book, Amazon storefront, and the PDP collection for Eyeshadow 101, the best selling eyeshadow product on Amazon.

1 Julep Brand Guide - Cover.png
2 Julep Brand Guide - Our Essence.png
3 Julep Brand Guide - Our Digital Principles.png
4 Julep Brand Guide - Logo.png
5 Julep Brand Guide - Color.png
6 Julep Brand Guide - Typography.png
7 Julep Brand Guide - Typography seasons.png
8 Julep Brand Guide - Typography athelas.png
9 Julep Brand Guide - Typography circular.png
10 Julep Brand Guide - Typography bookmania.png
11 Julep Brand Guide - Photography.png
12 Julep Brand Guide - Photography Models.png
13 Julep Brand Guide - Photography Product.png
14 Julep Brand Guide - Digital Assets.png
15 Julep Brand Guide - Photography Product.png
16 Julep Brand Guide - Photography Product.png
Julep_ES101_Soldier_champagne shimmer.jpg
Julep_ES101_Model_Champagne Shimmer.jpg
Julep_ES101_Shade Grid _champagne shimmer.jpg
Julep_ES101_Why Youll Love It.jpg
Julep_ES101_Pairing.jpg
Julep_ES101_How To Apply.jpg
Julep_ES101_Finish Comparison.jpg
Julep_ES101_Eye Comparison Chart.jpg
Julep_ES101_Waterproof Claim.jpg
Julep_ES101_Waterproof Claim.jpg
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